Our Stores

Fort Dunlop Cycling is part of one of the fastest growing cycling businesses in the West Midlands.  Not satisified with offering the just one of the world’s biggest brands, we’ve created a hub for cyclists in the Midlands, by opening three fantastic cycling stores, two in the heart of the Midlands at the iconic Fort Dunlop building and one more in Nottingham. Scroll down to read more about each of our fantastic stores.

Specialized Concept Store Birmingham

Located in the heart of the midlands only 50 yards from our other stores, Specialized Concept Store Birmingham boasts over 3,000 square feet of pure Specialized retail pleasure. 

Our store offers the complete range of men’s and women’s Specialized bikes and equipment as well as children’s bikes.  Covering mountain, road, triathlon, urban city, high performance and more there is not a style of riding we don’t have a bike in our showroom for.  With over 150 bikes built up and ready to be ridden away and a further 150 bikes in stock if you’re after a Specialized bike then head over and ride it away today.

As well as our great range of bikes and equipment, we also over a host of new services such as our Brand new Custom Build Centre specializing in the latest Specialized S-Works custom built bikes.  The new custom build centre is turning your dream bikes into reality, with the best frames and the best finishing kits from the likes of Shimano, Sram, Zipp, and Lightweight our custom build specialists will take you through every step of the journey advising and helping you build your new bike.  In addition to our new Custom Build Centre we have recently unveiled our state of the art Specialized BG Fit Data Capture service.  This amazing new facility is taking Bike fits to a whole new level, complete with a video based motion capture system you’re style of riding will be analysed by the BG Fit software along with our highly trained BG Fit Technician so you can ride faster, for longer and in greater comfort.

Specialized Concept Store Nottingham

Located just outside Nottingham city centre, Specialized Concept Store Nottingham boasts over 5,000 square feet of Specialized bikes, products and services. 

Specialized Concept Store Nottingham is offers a great shopping experience for all cyclists. Our 5,000 sq ft showroom houses over 400 Specialized bikes, with bikes starting from £300 up to top-end road bikes and children's bikes, along with a full range of Specialized equipment and apparel.

Our services include Body Geometry Fit, S- Works Specialist, Custom Builds, large Test Bikes fleet so you can try before you buy, 0% finance, Cycle to Work Schemes and our new Service Centre where we can service all brands of bicycles.

So whatever your Specialized needs, at Specialized Concept Store Birmingham and Specialized Concept Store Nottingham we’ve got it covered.