About Us

Our philosophy is simple: Cycling for Everyone

At Fort Dunlop Cycling we love to get outside and ride and we know firsthand the importance of quality cycle gear. Whether you're new to cycling, or want to ride in the local parks with the family or a seasoned pro, we will gladly share our enthusiasm for our products and advise you on how to get the most out of your kit.

On the doorstep of several great Trail Centres including MBR Magazines Trail of the Year 2011: Cannock Chase’s Monkey Trail and with the Malverns, the Peak District and Wales all within touching distance we’re perfectly placed to help you get on your bike and get riding.

We know that some people will be looking to build up a bike for racing an elite level at our Custom Build Centre and others will be spend the Summer evenings cycling down the vast array of local Canal paths and parks, and this is precisely why we believe Cycling is For Everyone. 

So we can treat each customer as an individual and give them the best advice available, we think having the right team is crucial, which is why we employ a huge range of cyclists.  From European champions, ex-Team GB mechanics, Downhill Racers, Daily Commuters and even the odd weekend rider, our staff speak from experience because they love to get out and ride as much as you do.  So whatever your level, wherever you’re riding we have the team that will speak your language.

Our team takes part in races and rides around the country from National Track events, Ironman’s, Triathlons, Endurance Mountain Biking and the British Downhill series.  But it’s not all about competition.  We also strongly support charity rides in the local area such as the Help For Heroes charity rides which anyone can get involved with by having a fun ride out whilst helping a truly worthwhile charity. 

Fort Dunlop Cycling is part of one of the fastest growing Cycling Business in the Midlands, which also owns Specialized Concept Store Birmingham and Specialized Concept Store Nottingham. Fort Dunlop Cycling was founded in 2011 next to the Specialized Concept Store in the heart of Birmingham to offer the best range of Bikes, Equipment and Servicing.  Since then we have gone from strength to strength.  Stocking the largest selection of Specialized bikes in Birmingham, we use our knowledge and expertise to get you riding the best bikes at the best prices.

In addition to our comprehensive line-up of bikes, we have clothing and equipment from Specialized, Shimano, Garmin, Continental and Exposure lights for both men, women, covering mountain, road, triathlon, urban city & travel and professional.

Whether you are looking to buy a new bicycle for the first time or upgrade your current bike, our showroom offers over 200 cycles showcasing the latest models and products.

Fort Dunlop Cycling houses a newly refurbished Specialized Service Centre, where our highly trained technicians can offer friendly advice and assistance and you can rely on us to maintain your bike and keep it in peak condition.  We offer a full range of services from bike repairs, full bike services, Shimano diagnostics, Shock servicing and full custom builds.  Through our partnership with Specialized, we are stockists and experts in the latest products and systems from Specialized including the newest technology cycling has to offer.  But we also know how to kit out your bike for that vital Cycle to Work in the morning.

So if you want the best bikes, the best gear and the best service the Midlands has to offer look no further than Fort Dunlop Cycling.